Services // Counsel
The first step in developing a customized, results-oriented digital strategy is to: Stop. Look. Listen.
A company can’t join an online conversation before they understand what the conversations are about.
That’s why we determine what your customers, potential customers, even competitors are saying, and provide the counsel your company needs to begin effective, two-way conversations online.
Branding
Your brand is your company’s identity. It’s who you are and what you represent. It’s how your target audience knows your company and identifies what your brand means to them. It should be consistent across all digital channels, so wherever your brand is online, it receives the same recognition from those audiences.
Strategic Counsel
Strategy provides the foundation for building effective programs and measuring success. It’s not enough to think ‘if you build it, they will come.’ It’s about determining where your target audience is, monitoring the situation by listening to conversations, and initiating engagement to build ongoing relationships.
Integration
Your company’s brand is its calling card. Digital marketing is an extension of who your company is and what it represents to your customers. As we develop your company’s social strategy, we’ll ensure that all your online properties are integrated seamlessly into your business, brand and teams.
Social Listening & Conversation Analysis
To figure out your company’s digital presence, you must first understand where you’re starting from. Listening, monitoring and analyzing the online conversations that involve your company and industry is the first step. It also provides a foundation for building your content and engagement strategies.
Measurement
It’s important to measure the effectiveness of each tactic that makes up your online strategy. Measurement helps inform and provide insights into possible adjustments to your social media programs. Measurement also lays the groundwork for improving year after year and evolving your company’s digital presence.