Services // Community

The third step in developing your company’s customized digital marketing strategy is to: Continue. Build. Connect.

Building your digital presence is never over, but rather it evolves with your online community.

It’s how your company connects long-term to your customers, creating relationships and achieving that next level of engagement.

Community Management

It’s a misperception that social media is free. It’s true, to setup your presence is inexpensive, but to build and maintain a community takes resources. Community management means balancing listening to the community, sharing messages that will resonate, monitoring conversations, and building relationships.

Engagement

Engagement means having a two-way dialogue. It’s not selling your company or sharing your messages, then ‘walking’ away. To truly engage someone online, you need to have a back-and-forth conversation and build a strong, ongoing relationship. It should go both ways and to be successful, it needs to.

Monitoring

Monitoring your company’s online community is a necessity. Listening to others is more than half of every conversation online. Monitoring means listening on a larger scale for not only what your community is saying, but also those online that haven’t joined your community. In social media, everyone’s opinion is equal.

Blogger & Influencer Relations

A component of blogger and influencer outreach is finding a way to continue building relationships. Working with influencers is ongoing and an important way to help your company keep a pulse of what the highly-influential community is talking about. These relationships will only grow stronger with time.