Digital Marketing Services
What to Expect
We don’t believe in a ‘One Size Fits All’ or a ‘Digital Marketing in a Box’ approach for building your success online. Websites and social media platforms are constantly evolving and need ongoing support. Ongoing because you're building a community of brand ambassadors. Not a one-and-done sales pitch.
Your company is unique. And every digital marketing strategy and tactic we develop is custom-created to meet your company’s goals.
As your committed partner, we work to understand your company and industry in order to identify your target audiences and objectives before building your integrated digital strategy. Based on those key learnings, we develop your online and social media strategy, which optimizes your brand online and achieves the return on investment you’re looking for.
Counsel
Branding. Build and Define Digital Strategy. Integration Across Marketing Efforts and Team. Social Listening and Conversation Analysis. Measurement.
It's About Reaching the Right Audience, at the Right Time, with the Right Message.
Go to Counsel Page ›Content
Develop Relevant and Engaging Content. Search Engine Optimization (SEO). Curate Content for Website, Social Media, E-Newsletters and Social Advertising.
Establish Consistent Brand Voice Across All Digital Platforms.
Go to Content Page ›Community
Serve as Brand Voice Online and Manage Online Community. Engage with Current and Potential Customers. Blogger and Influencer Relations.
Participate in Real-Time Conversations by Monitoring and Responding to the Community.
Go to Community Page ›The Digital Conversation
Measure
Evaluate
Evolve
Counsel
Stop
Look
Listen
Content
Start
Join
Share
Community
Continue
Build
Connect
The Art of a Digital Conversation
It starts with Stop, Look and Listen. STOP with what you think you know about your customers. LOOK online and on social media platforms. LISTEN to what your customers are saying about your company and understand their perspective.
Next, it's time to Start, Join and Share. START learning how to communicate your brand consistently on all digital platforms. JOIN the conversation by continuing to listen and engage with others. SHARE your opinion and perspective, but share it as a person not a sales robot.
Finally, Continue, Build and Connect. CONTINUE to be an active participant in online conversations where your customers are. BUILD brand loyalty by sharing relevant, consistent content. CONNECT with current and potential customers through real-time, two-way dialogue.