About
Why Two Way Street?
Companies know they need to be digital. However, it's not enough just to be online.
By only sharing your messages, you create a one-way form of communication and miss the opportunity to connect with your customers. Just like a face-to-face conversation, online conversations must go both ways.
As your committed partner, we provide expertise in digital and social marketing to help you build a strong, successful online strategy for your business.
There isn't a 'one size fits all' formula for social branding and digital integration, and there shouldn't be. Our client-agency relationships are also built on the exchange of information. Through ongoing two-way conversations, we'll learn your needs and objectives, identify and develop an effective digital marketing plan, and seamlessly execute to achieve results.
It’s a Two Way Street.
Why Digital?
Definition
Digital marketing is marketing that uses electronic devices such as computers, phones and tablets along with websites, email and social platforms to engage customers.
Social media marketing is also a part of digital marketing.
A New Reality
Digital has evolved how we communicate. A few stats...
- 93% of shoppers' buying decisions influenced by social media.
- More people own a mobile device than a toothbrush.
- 53% of people on Twitter recommend products in tweets.
Measurement
One of the most important aspects of digital marketing is that programming is measurable. Strategic counsel, social listening, content development, community management, social advertising... consistent analytics reporting allows us to execute data-driven decisions ongoing.